The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Best of Print & Promotional
Points: 90.00
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: CMO Pencil
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Best of Experiential & Immersive
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Best of Radio & Audio
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Craft / Storytelling
Points: 45.00
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Newspaper / Single
Points: 45.00
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Innovation & Transformation / Innovation in Print
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Writing
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 45.00
Switch Voices
Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires
Client: Women in Games
Category: Use of Technology
Points: 45.00
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Craft / Use of Sound
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Multicultural Impact
Points: 45.00
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Craft / Writing
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Events & Experiential
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Audio
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.00
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Targeted Video / Online
Points: 22.50
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Digital & Online
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Social Channel / Single Platform
Points: 21.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Craft / Writing - Single
Points: 21.00
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Integrated Campaign
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel
Category: Single Region or Market / Consumer / Brand
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Social Post / Single Platform Series
Points: 21.00
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Online & Mobile Video / Online-only Video - Series
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Targeted Video / Online
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Low Budget
Points: 21.00
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Data-Driven Personalization
Points: 10.50
The incomplete history of pleasure
Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client: Tulipán + UNFPA
Category: Brand Partnerships
Points: 9.00
Unfiltered
Agency: BBDO / New York
Client: Snickers
Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.00
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.00
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Audio Craft / Sound
Points: 9.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Experiential Audio
Points: 9.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Low Budget
Points: 9.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Custom Content
Points: 9.00
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel
Category: Integrated Campaign
Points: 9.00
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Popular Culture Impact
Points: 9.00
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission
Category: Visual Effects / Single
Points: 9.00
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree
Category: Digital & Online / Websites & Mobile
Points: 9.00
The World is a Gallery
Agency: AMVBBDO / London
Client: Bacardi Bombay Sapphire
Category: Cinematography / Single
Points: 9.00
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Use of Technology
Points: 4.50
The Cast Away
Agency: AlmapBBDO / São Paulo + Compañia / Sao Paulo + Cabaret / São Paulo
Client: UN Global Compact
Category: Experiential & Installations / Brand Installations
Points: 3.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Direct Marketing
Points: 3.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Online & Mobile
Points: 3.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Best of Print & Promotional
Award:
2023 Print & Promotional Best of Discipline Pencil
Points:
90.00
Client:
Skinny
Title:
Phone It In
Category:
CMO Pencil
Award:
2023 CMO Pencil CMO Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Award:
2023 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Newspaper / Single
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Writing
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Switch Voices
Category:
Use of Technology
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Use of Sound
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
22.50
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Channel / Single Platform
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Award:
2023 Radio & Audio Silver Pencil
Points:
21.00
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
10.50
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Media
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Tulipán + UNFPA
Title:
The incomplete history of pleasure
Category:
Brand Partnerships
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Snickers
Title:
Unfiltered
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
CNN
Title:
The Polygraph
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Experiential Audio
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Custom Content
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Bacardi Bombay Sapphire
Title:
The World is a Gallery
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
4.50
Client:
UN Global Compact
Title:
The Cast Away
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Direct Marketing
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile
Award:
2023 Health & Wellness Merit Award
Points:
3.00
